Expertise

Julie Marella, Owner

Business owner, senior-level analyst and strategist with a passion for identifying key business opportunities while providing effective solutions to generate profitable growth.  Extensive history of exceeding business results across several CPG categories, channels and vehicles including digital.


  • Over thirty years of combined experience as a business owner and previous employee achieving high level  results for Fortune 500 companies including Unilever, Procter & Gamble, Pepperidge Farm,  Pinnacle Foods and  BP Petroleum.                                        
  • Developed trademarked detailed-level analytical programs to close the strategic gap for several business areas: Promotion Analyzer, Competitive Analyzer and Trade Analyzer. Refer to Analysis section for more details about these programs.


  • Specialties include: Go-to-market analysis, business positioning evaluation, competitive landscape analysis, retail level pricing strategy, promotion bundling analysis and strategy, consumer and trade promotion analysis, planning and strategy development, market and retail level targeting and analysis, budget management and optimization.

Our Team / Category Knowledge

Our team is made up of dedicated professionals passionate about delivering the best results for our clients. Their missions is to stay on top of evolving business trends and competitive strategies to develop our clients into leaders in their categories.


We have extensive knowledge in many different categories across all retail channels:

  • Food Products:  Pasta/Pizza Sauce, Salad Dressing, Marinades, Margarine/Butter, Mayonnaise, Olive Oil, Pickles, Peanut Butter, Soup Mixes, Side Dishes, Refrigerated Side Dishes, Fresh Bakery, Baked Snacks, Crackers, Cookies, Snack Bars, Frozen Breakfast, Frozen Meals, Frozen Desserts, Frozen Bread, Frozen Pastry, Tea Bags/Powdered/RTD, Functional Mini Drinks, Weight Control
  • Household Products: Laundry Care
  • Personal Products: Antiperspirant/Deodorant, Hair Care, Facial Care, Bar Soap/Body Wash, Beauty Care
  • Health Care Products: Cold & Flu, Analgesics
  • Automotive Products