Trade Analyzer

A customized analysis of Trade strategies and promotions by customer, market or class of trade to identify the key factors driving results.

  • Determines the role of Trade, Consumer and Shopper Marketing programs to get the best results.  Answers the questions:
    • Are events more effective with a bundled or unbundled Trade strategy?
    • Which causal factors drive higher levels of incremental volume?
    • How have the brands' Trade strategies compared to those of key competitors and what were the results?

  • Evaluates Trade Promotions at the market or retailer level while identifying competitive influences that impact business performance.

                                Account and Market Level Analysis to Make the Right Business Decisions!